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Tata AIG Case Study

Car Insurance - Targeting

Tata AIG Case Study

Case Study

Tata AIG Case Study

Car Insurance - Targeting


Age:

25-44 yrs

Gender:

Male

Geo:

Mumbai, Bangalore, Pune, Thane,

Hyderabad, Chennai, Gurgaon, Kolkata,  Ahmedabad, Ghaziabad, Lucknow,  Indore, Navi Mumbai

Other

Car Owners, Auto enthusiasts, Looking for

insurance

Income

5 L+

Lead to Sale %

2-3%