Swiggy Case Study

Delivered the campaign with 15-20% CVR and keeping the fraud rate below 10%

Deliveries:
Campaign Model: CPI with a KPI of First Order Transaction
Market: PAN India
MMP: Appsflyer 
Fraud Tool: Protect 360
Performance: Delivered the campaign with 15-20% CVR and keeping the fraud rate below 10%
Optimized the campaign towards successful first transaction - (CPFT)
Scale: More than 2.5k transactions a month