Spotify Case Study
Campaign Model – CPR, Scale: 2 lacs + registrations a month
Case Study
Spotify Case Study
Campaign Model – CPR, Scale: 2 lacs + registrations a month
|
KPI’s |
Expected |
Delivered |
|
Registration Ratio (Soft KPI) |
60% |
75-80% |
|
D14 Retention (Hard KPI) |
20% |
35% + |
|
D30 Retention (Soft KPI) |
17% |
20% + |