Grammarly Case Study

This KPI measures how many users who install the app are engaging with it in some fashion on Day 1

Campaign Model – CPI on Android & IOS

Front-end KPI (install to account creation)- 40%-60%
Back-end KPI (user retention on the first day) – D1 30% 

This KPI measures how many users who install the app are engaging with it in some fashion on Day 1

Markets: US, UK