Amazon Case Study

Campaign Model: Cost Per Event (CPE) on Android – Only clean events (1+2)were paid

Deliveries:

Campaign Model: Cost Per Event (CPE) on Android – Only clean events (1+2)were paid

Market: PAN India campaign

Performance: Install Fraud % as measured by mFilterit - Less than 25%

(Event 4)/(Event 1+2) ratio - More than 25%

Scale: More than 20k clean events a month